10 Day No Sugar Challenge - Why Sugar is Emotionally Addictive

When we were children, sugary foods were used as a reward by our grown ups. If we did well at school, behaved ourselves or needed cheering up, sweets, cakes and chocolates were always the answer. By the time we had grown up ourselves, we had been conditioned to associate sugary foods with happy times and making ourselves feel better. Sugar is perfectly designed to get hold of us. It comes in the form of pretty pink cupcakes and mouth-wateringly tasty looking cakes. Everything sugary looks and smells delicious.

When we're heartbroken, lonely, sad or stressed we turn to sugar to make us feel better, gorging on ice cream, cake or chocolate to cheer ourselves up. In reality sugary foods don't cheer us up. They make us fat, stressed, old-looking and ill.